We have to close the loop on plastic packaging.
The problem
Circularity is being mandated faster than it is being measured.
The rules are tightening
The EU is turning circular-economy targets into binding requirements for packaging: recycled content, design for recycling, waste reduction. The Packaging Regulation is the first that bites, and more is on the way.
The data lives in paperwork
What a package is made of, what it weighs and how much recycled content it carries all sits in specs and supplier datasheets, not anywhere you can measure against a target or a rule.
You cannot close a loop you cannot see
The hard part of circularity is rarely the ambition. It is knowing, product by product, where you actually stand, and being able to show it with the source behind every number.
ClosedLoop
Writing about it, and building for it.
ClosedLoop is a small company in Münster working on circular plastic packaging in Europe. Part of that is writing: the rules are new, widely misread, and mostly explained by people selling something. Part of it is software, starting with a free check against the PPWR recycled-content rules, because compliance is the deadline everyone is already facing. The harder and longer problem is measuring circularity itself, and that is where this is going.
Free tool
A pre-check against the PPWR recycled-content rules.
The Packaging and Packaging Waste Regulation (EU 2025/40) is the first EU rulebook that turns packaging circularity into hard requirements. This checks one part of it: the minimum recycled content required for plastic packaging under Article 7. Enter one product's packaging, up to three components, plus your plant's annual average recycled content, which is the figure Article 7 is actually measured against.
Every result cites the article it comes from, and each report is dated and versioned, so you can check it against the official text. Where the answer cannot be known, because a figure is missing or the Commission has not adopted the criteria yet, it says so instead of guessing.
It will not tell you that you comply, and it does not cover recyclability, minimisation or labelling. It is a pre-check, not a compliance assessment.